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Learn how you can attract millennials to your business.

Millennials are officially the largest living population in America, and they have some serious buying power.  If you want your business to stay competitive in today’s market, you need to be taking steps to attract millennials.  Not sure where you should start?  Here are some tips to help your small business appeal to the younger generation.

Leverage Social Media

Nowadays, having a company website isn’t enough.  If you want to appeal to millennials, it’s important for your business to have a social media presence.  As most millennials are active on social media platforms, constantly updating your business’s social media accounts will increase your visibility.  Additionally, by creating original and thoughtful content, you will gain millennial interest and support.

Optimize Your Website for Mobile Devices

If you want to appeal to millennials, it’s important that your company’s website is compatible with mobile devices.  This is because most millennials use their smart phone or other mobile devices when they are surfing the web.  If you want your business to succeed, then it’s important that you make the right changes to appeal to a millennial audience.

Avoid Hard Marketing Techniques

Millennials do not take to the same advertising strategies that worked with the previous generations.  The younger generations want to see companies with authenticity, and they typically favor businesses that highlight the human side of business.  Instead of simply flashing ads for sales or discounts, change up your marketing tactics.  Highlight how your company supports the local community and use social media to post human-interest stories that relate to your business.  By showing a more authentic and personal aspect of your brand, you will attract the attention and support of the younger generations.

Try out these tips to help your business appeal to the millennial generation.  Want another way to help your business thrive?   Make sure you have the right commercial insurance protection for your business.  For assistance with your insurance, contact the professionals at Fullhart Insurance Agency.  Serving all of Waldport, Reedsport, Sisters, and Tigard, Oregon, and the surrounding areas we serve all your personal and commercial insurance needs.

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